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Is Disney publicly traded? Because you’re not taking into account stock trading in the insane-o market where speculation on possible public opinion can devalue a product by 100% for 2 days. They could be losing possible trade money if that 34% disapproval caused stockholders to short before other people sold and the prices go into freefall.
It all makes sense.
Yeah, force them to fund with their own money a marketing campaign with specified outreach or certain length to specified media (TV, internet, print, etc) for a specified amount of time that lists what they said and what they were wrong about.