

We can celebrate the ideal of a person willing to fight back while still defending the actual person who may or may not have been the person who did it.
“Luigi” is gestalt:
- An ideal of a person willing to fight for all of us against an oppressive system
- A Human who is charged and not yet legally proven guilty of a crime; who may or may not be a scapegoat
We hail as heroes those who fight against oppression even when, and often because, their fighting breaks ‘the rules.’
If Luigi shot this CEO, then he deserves our respect as a hero: A person who has sacrificed to remove a serial killer who was above the law. If Luigi did not shoot this CEO, then he deserves our support as a victim of the above system.
Sharing memes and keeping him in the public zeitgeist supports both.
Real talk. Ubisoft in general have made some great games. Their current business model is to pump out repeats of things that worked, and so earn our scorn for them ‘as of right now’.
Who played AC 1 and didn’t want more. That we’re now up to AC 76 doesn’t diminish that they made something fun before they beat it to death.
Even their primary accomplishment of making every open-world game follow their formula of ‘1000 sidequests, item hunts and mini-puzzles’ doesn’t detract from the fact that those were really fun the first few times.
I wish the best to all the ex-Ubisoft developers. Go make cool shit without the $business oversight$. In an ideal world, the publisher should be there to cover the gaps when a new concept falls flat, not to force developers to keep doing the same profitable thing and otherwise stifle innovation.