I’ve thought about this before, I think it’s because the devs/publishers want to have their cake and eat it. They release a new game every year at full price for that up front cash then they nickle and dime you all year and then reset with a new full price game.

I’m pretty sure the amount of money EA makes from FIFA or Activision makes from COD would go down dramatically if they just had a single live service game.

“we’re just trying to display <insert field here> why is this so hard? It’s a ten minute job!”