Yeah, people are broadly dumb, that’s exactly why it’s important rhetorically to make the tone of your message match the severity.

It’s not more descriptive though, at least not to the layperson, it leaves room for people to believe that a change in climate is benign or tolerable. Everyone can understand that consistent, long-term warming is dangerous.

Abandoning “Global Warming” rhetoric in favor of the conservative framing of “Climate Change” was a huge tactical error.

There’s no loophole like the poophole