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Joined 14 days ago
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Cake day: March 30th, 2025

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  • I’m taking mostly about CPC, yes.

    But you put all this long-term content marketing on sites that have massive traffic… which they have bexouse they are free. And they are free becouse they are financed by CPC ads. Would they be worth it behind the paywall reaching 1/1000th of the audience? Burst of the PPC bubble will take town a lot of placements with it.

    Also, also I would be very cautious about studies proving the long-term efficiency of contend advertising, since those studies are inherently hard to design. Often.wjat you are measuring is basicly brand recognition, which grow over time by the virtue of running your business.

    As for now there is somewhat meaningful body of evidence that advertising works well in early stagas. Your potential clients exist somewhere, and you need to inform them that you exists. Money well spent.

    But once you cross that threshold… all sugest that Coca-Cola and oreo are loosing money on every dolar spent on advertising… we knew it before, and Digital Marketing was promosed to be the solution thanks to advenced tracking and analytic. It’s not. It’s just as ineffective, and it’s getting worse every year.






  • But that’s just inconsistent with the state of of current scientific knowledge.

    Being poor makes you less likely to make a long term decision, not the other way around. In societies where income varies from season to season, you literally have less smokers when the money situation is good and more when the situation is bad. Long story short fighting for survival is extremely cognitively tasking. Thinking and planing is, literally, harder if you burned those resources on “what to put on the table… today”, problems.




  • You are describing Google Ads right now. Algorithms are better and better in reaching to poeple that are already on the purchase patch. It’s like giving a restaurant flayers to people that are waiting for a weiter to show them a table.

    Aren’t our ads amazing? Look, almost everyone who saw them made the purchase!

    Analytics that ignores Goodharts law ruin everything. Movies, HR, Marketing (not much to ruin left, but you get the point), performancet review, recommendations…