I don’t think you realise how much noise there is in that data though. Things as simple as traffic, weather, sports games etc can have a huge effect on retail spending.
Even with the metrics these companies collect, I doubt you could conclusively say any change in sales was due to this.
I don’t think you realise how much noise there is in that data though. Things as simple as traffic, weather, sports games etc can have a huge effect on retail spending.
Even with the metrics these companies collect, I doubt you could conclusively say any change in sales was due to this.