cross-posted from: https://lemmy.world/post/26522728
Overall weekend totals plunge 60% from last year as the absence of a “Dune: Part Two”-level hit is felt
cross-posted from: https://lemmy.world/post/26522728
Overall weekend totals plunge 60% from last year as the absence of a “Dune: Part Two”-level hit is felt
Yep. Literally decades of sales data is used to predict various aspects of a films revenue.
Not just weekend sales but weekly drop off can be accurately predicted.
They often know how a movie will be perceived well before it hits theaters and use that determine how much to spend on promoting it.