Nestle. Other big corporations may steal my data and manipulate their users, but nestle deprives people of the basic right of being able to drink.

As a hard rule, it’s Nestle, but I fucking despise Elon Musk so much that I refuse to use anything he’s involved with.

Apple. But not because of the tech. But because they popularized a very disturbing corporate trend that I feel is a direct contributor to the wealth gap and the current state of affairs vis a vis tech oligarchies.

I touched on it in another thread, and I’ll expand on it here, but in short, Apple was one of the first companies to stop defining their profit margin by real world economic factors like what the market can conceivably bear, and instead by marketing…ie. How high your profit margin can go is determined by how much your advertising can convince people to spend.

Even back when Reagonimics first came around in the 80s, most corporations were still operating with a traditional profit margin calculation. You take the cost of your product to make (that includes labour, research and development, manufacturing, etc…) You determine your growth projection for the year, allowing you to cover all your expenses and reinvest in your company to achieve a modicum of growth and provide a rise to the share price, and you set the products selling price accordingly. (That profit margin traditionally would come to anywhere from 30-50 percent depending on the product.

One of the factors that you look at as a company is what can the market bear? You try to ride a profit balance between what you need to make to continue growth and what your targeting customer base can afford. With the reasonable thinking being that if you over-price, then your customers will just go to the competition.

What Apple figured out is that with enough money invested in advertising and marketing, a corporation can completely override that affordability and just keep upping their profit margin as much as they want so long as they can convince people that it’s worth it. That’s how you end up with a trillion dollar company that not only has the profits to grow their business, but also to start producing fucking television shows with money they found in their sofa.

With enough advertising, affordability no longer matters. Humans will happily skip a mortgage payment, or a trip to grocery store, to contribute to your inflated profit margin if you can convince them that it’s worth it.

How they do that is a combination of traditional advertising and in-store shenanigans. STORY TIME:

When I was working at Staples, we started off selling the ipod. We weren’t allowed to sell the iPad at first, and when we were finally given permission to, it came with conditions.

• We were to construct a separate section for them to keep them segregated from the other tablets, with very noticeable and expensive signage.

• We are not allowed to refer to them as “tablets”. Only as “iPads”.

• We were to begin every tech conversation with “Have you seen our iPads”.

Similar rules came out when we decided we wanted to sell Macbooks. Similar rules.

…

Long story short, Apple figured out that if you spend more money in advertising (both traditional and non traditional like in-store display merchandising) than you do on the product itself, people will shoot themselves in the foot to give you their money, whether or not they can afford it. Whether or not they have to skip this months mortgage payment. Whether or not they have food in their fridge. . It doesn’t matter how good Apple products are. What matters is from an Ethics standpoint, Apple said “fuck what the market can handle. If people are stupid enough to pay us a 300% profit margin while they’re on food stamps…that’s their fault. we’re just doing business”

A number of companies have now followed that lead since then, leading to the sharp sharp (disastrous) divide between the billionaire class and the rest of us

And yes, in a lot of ways, it’s just capitalism and personal responsibility. But without that traditional profit margin calculation in place; with the sky’s the limit approach that Apple introduced, the class war is just going to get more and more pronounced.

Turbo tax. Never has there been a more useless organization propped up only by an even more useless law which they, themselves, lobbied to have put in place.

Chick Fil A. Fuck you and your anti-gay, fake Christian bullshit.

Same for Hobby Lobby.

Starbucks. They moved into my neighborhood and put a bunch of small business owners (cafes) out of business including one owned by a very good friend.

Nestle. obvs

Just about every store that sells groceries in person. It was traumatic being a kid trapped in those places for at least 10 hours on both Saturday and Sunday and having to wait until Monday night to sleep. I absolutely love amazon subscribe & save and just never running out of necessities or needing to do any chores on my work days. Adulthood is so much better than glorified prison.

Nestle - check out some of why https://simple.wikipedia.org/wiki/Nestlé Its Jame Bond level villainy

Walmart. They’re one of the funders of the heritage foundation with Project 2025, they’re one of the biggest killers of unions and any worker rights in the US. Walmart remains at the top of the most money by revenue with only Amazon nipping at its heels before Chinese government backed Corps and Saudi Aramco .

It’s ran like a cult, crushes any competition in an area and holds entire towns hostage with its buying power. I know I’m discussing things like Amazon and the like, but I grew up in its home town and wish for the company to just burn.

Hmmmm tough call.

Whichever pharmaceutical company(s) is hiking the price on insulin. The patent was fucking free, the product costs pennies to produce and distribute. No, 99.97% of the cost cannot be “R&D” for an old, mass produced drug.

Maybe also my old employer, which got laws passed to make them the only possible workers claim comp system in the state, then spun up a side business consulting for companies on how to use coding errors in medical billing to deny healthcare and compensation for people injured in their negligent and hazardous workplaces.

I mean, that is a whole level of evil I couldn’t stoop to on my worst day.

A few off of the top of my list by name: Nestle, BP, American Airlines, Comcast, Facebook, Twitter, Scientology, BofA, GM, Perdue Pharma, Monteseno, VW, Pinkertons (Securitas), Hobby Lobby, Chick-fil-A.

Generally what should be common carrier, or for the people, but are normally for profit: ISPs, power co’s, water co’s, Health Insurance, Property Insurance for non-corporate entities.

Any “faith based” organization with a tax exempt status.

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Comcast/Xfinity. Installed home security equipment I told them wouldn’t work, then once it turned out it didn’t, they charged me $1000+ for the equipment that they took back, but somehow misplaced. Two years of calls later, they finally ground me down. It’s the one company I refuse to call for my elderly mother when she has trouble with them.

BofA is a close second. Emptied out my little kid’s saving account with fees (even though they said it was a free account when we opened it, so we didn’t bother checking the statements). Hit us up for multiple overdraft fees, then offered to return only three months’ worth of just the fees.

They can all burn in hell.

I hate all corps but on this occasion I’m going to single out Nintendo for everything they’ve done since forcing Yuzu to shut down. Scummy bastards of the highest order.

Reddit, ruined forums, I loved checking forums, I wish federation became a thing back then and all the forums interconnected instead of moving or dying due to reddit communities. It bugs me how they went from being a useful hub for the internet, a link aggregator, guide to the web with wiki/comments to a walled garden.