Part of our strategy is to try to balance our output with more sequels. It’s hard. Everybody says, ‘Why don’t they do more original stuff?’ And then when we do, people don’t see it because they’re not familiar with it,” he said.
What nonsense. Pixar used to do only new IP back then saving for Toys Story, and they have hit after hit after hit.
That was almost 2 decades back. The movie going experience has been permanently changed, for better or for worse, after the pandemic. He isn’t wrong when he says people won’t go to theaters for a new IP. That, plus all the rage clic bait that bashes any new thing even before it release, regardless of quality, that plagues the internet nowadays paints a grim enviroment for the movie industry.
People will go for new IP it just has to be actually good. And also marketed well. It seems like movie marketing hasn’t changed since the 2000s.
The thing is that ‘actually good’ is something subjective, and that it WILL change what it means person to person. What happens nowadays is that every piece of media will be analized extensively for every possible flaw (and if none, create some), which will be magnified online as negativity promotes engagement. You can see this happening daily online, with everything. Then, the way the online hivemind works, people will associate these ‘flaws’ with the media product and society will enforce its opinion on the average user. It’s a meme to be negative about something, and our brains like to be part of the ‘in-group’ so it also feels good. You can see examples of this on every cult classic that was hated when it came out.
