The Algorithm needs to be regulated. (Meaning: Recommendation algorithms should be monitored to make sure that they’re not ‘discovering’ that they can manipulate people with fear, anger and other base negative emotions.)
We already know that the most motivating things for humans is fear and anger/outrage. We also know that these are not healthy emotions for the individual or for society and yet we allow social media algorithms to to maximize engagement using fear and anger.
In addition, it is very hard to craft a message that is both appealing and true. It is much easier to craft a message that is appealing if you can get rid of the Truth constraint.
These are probably the two core issues that are causing us the most strife. Unthinking recommendation algorithms have identified content that stokes base emotions like fear and anger as being the ones that generate the most ‘engagement’; and people, seeking to exploit these algorithms for personal gain (advertisers, political actors, etc), craft messages to maximize their engagement (anger/outrage, fear) while ignoring reality/truth/facts because reality is too hard of a constraint.
The flip side of this is that you see people, who practically live on social media, start to unconsciously adopt the same messaging style because it works even better as people become attuned to the fear and outrage.
So, now you have a feedback loop of people being conditioned by algorithms to be maximally outrageous and those masses of people spontaneously generating memes and social connections that reinforce outrage and fear.
This poison is now spreading into our social institutions and governments. Facts matter less than saying things that are outrageous and valuing the truth is obviously a silly proposition. After all, it’s plainly obvious that it is much harder to get upvotes if you care about the truth…
Try it, go to a community that matches your political leanings and try to correct misinformation. If you’re not banned you will be buried in downvotes because people don’t value the truth as much as they value an entertaining lie.
The Algorithm needs to be regulated. (Meaning: Recommendation algorithms should be monitored to make sure that they’re not ‘discovering’ that they can manipulate people with fear, anger and other base negative emotions.)
We already know that the most motivating things for humans is fear and anger/outrage. We also know that these are not healthy emotions for the individual or for society and yet we allow social media algorithms to to maximize engagement using fear and anger.
In addition, it is very hard to craft a message that is both appealing and true. It is much easier to craft a message that is appealing if you can get rid of the Truth constraint.
These are probably the two core issues that are causing us the most strife. Unthinking recommendation algorithms have identified content that stokes base emotions like fear and anger as being the ones that generate the most ‘engagement’; and people, seeking to exploit these algorithms for personal gain (advertisers, political actors, etc), craft messages to maximize their engagement (anger/outrage, fear) while ignoring reality/truth/facts because reality is too hard of a constraint.
The flip side of this is that you see people, who practically live on social media, start to unconsciously adopt the same messaging style because it works even better as people become attuned to the fear and outrage.
So, now you have a feedback loop of people being conditioned by algorithms to be maximally outrageous and those masses of people spontaneously generating memes and social connections that reinforce outrage and fear.
This poison is now spreading into our social institutions and governments. Facts matter less than saying things that are outrageous and valuing the truth is obviously a silly proposition. After all, it’s plainly obvious that it is much harder to get upvotes if you care about the truth…
Try it, go to a community that matches your political leanings and try to correct misinformation. If you’re not banned you will be buried in downvotes because people don’t value the truth as much as they value an entertaining lie.