• 100% made in Germany
• uses yarn from Germany and Europe
• uses cotton from Germany, Austria and a certified family business in Turkey
• environment-friendly and sustainable production
• you can book a factory tour to see for yourself how they produce their stuff
• their products are not that much more expensive because they last much longer

I (only) have one shirt by them. I was a test buy and it worked out. After several washes that shirt is still in good shape. The shirts from the far east would be too damaged to wear by now.